Google has rolled out new functionality for anyone out there using its Google Ads service, but, while it’s similar to Google Labs, it has instead been labelled Ad Innovations.

It's getting harder to even tell if the news from Google is scary anymore...

Some of the options that come up in the Ad Innovations are very interesting indeed, offering advertisers a “remarketing” option, which sees their content served up to any users who have, at some stage in the past, visited the advertiser’s site. Users will note that they start seeing ads for services they’ve previously considered availing themselves of, it’s an interesting direction to take, and one that could well result in users being served with ads that are more relevant to their interests. For those who think that the whole transaction sounds a little scary, then the following probably won’t do too much to help.

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It seems that the folks behind Twitter have spent some time crunching the numbers behind the micro-blogging service and come across some fairly interesting statistics indeed.

Certainly it seems as though Twitter's growth isn't going to die on it anytime soon...

According to a posting on the Twitter blog, the number of tweets per day is very fast approaching the 50 million mark. That may sound fairly impressive, but it’s only moreso when you consider the rate at which Twitter has grown to achieve that figure. Indeed, back when the service was relatively new, in 2007, the average number of tweets per day was around the 5,000 mark…

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One of the more interesting applications of Facebook has been to gain detailed, in depth information from a pool of users that’s quickly growing to encompass just about all walks of life.

People in open relationships are WAY down there...

The Facebook data team has posted some very interesting details to its blog about the current state of those users in Facebook who are in relationships, compared with both those users who are single, and the general average. It’s interesting stuff, and certainly some of the graphs lead to very curious conclusions, if you’re the kind to trust data provided by a social network on relationships.

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Google has announced a new project that basically allows users to comment on pretty much any website they find themselves on through a specialised “Sidewiki” toolbar.

Google always seems to have a tremendous number of projects on the go at once, but from time to time those projects become something that could genuinely change the way we work with and use the web. The basic principle behind Sidewiki is one of those ideas that’s been floating around for a long time, but it takes a company the size of Google to really push it.

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