That big, Flash-shaped void in every iPad, iPhone or iPod Touch is set to be filled after the announcement today by Brightcove of its ‘Experience for HTML5’ framework for “publishing and delivering high quality, interactive and advertising-supported Web video experiences for HTML5-compatible devices”.

Those already taking advantage of the Experience for HTML5 solution to produce iPad-ready websites includes The New York Times.

According to ZDnet, Brightcove’s latest software allows for device detection and playback of H.264 encoded content and can serve up video in any format needed. Brightcove said it plans to include customisation, advertising, analytics and social sharing in future versions of the Brightcove Experience.

A company statement told how, “Customers are using the Brightcove Experience for HTML5 today to build iPad-ready websites,” adding that “Brightcove customers already taking advantage of the Brightcove Experience for HTML5 solution to produce iPad-ready websites include The New York Times and Time Inc.” The New York Times Company is a Brightcove investor.

Today’s announcement follows last month’s release of the Brightcove Mobile Experience for Flash Player 10.1 to support video for Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry. Brightcove has previously announced distribution capabilities for Internet-connected TV platforms and devices, including Yahoo! TV Widgets, Boxee, Roku and VUDU.