LG Pulls Launch of Flagship 3DTV

Posted on 04 March 2010 by jjkomplett in News, Products

There’s been plenty of big talk regarding the sales of 3DTVs in 2010, not least after an impressive array of machines came to CES 2010 and wowed those in attendance. However, one of the models that caught the eye at that Vegas showcase isn’t getting quite the launch that was expected as LG has admitted that their flagship 3D TV won’t be available for consumers in Ireland, the UK or anywhere in Europe for the foreseeable future. Indeed whether it will be released at all is now up in the air.

CES patrons get to grips with the LG LD360 earlier this year.

TechRadar reports that the LG LD360 3D LED TV (which according to some reports had also been renamed the LD920 since CES) was supposed to be launching into living rooms this April, but it has apparently been pulled.

“The LD360 was supposed to provide consumers with a 47-inch TV that will be compatible with such services as the Sky 3D TV channel,” it reports. Just two months ago, LG was touting the new flagship model as the start of a new wave of TVs, stating that, “one of the biggest trends in TV in the coming years is certainly set to be 3D and LG is making its first 3D TV (LD360) available to consumers in April 2010.”

Over in Australia, LG executives have been asked if it will be released there and, according to Aussie website SmartHouse the execs have refused to comment about their offering however Stan Bilinski who has recently taken over as product marketing manager for all of LG Australia’s consumer electronics division said “We are currently conducting an extensive research study and when we have that we will decide on our TV line up”.

Originally touted as a cheap option for the man on the street, no explanation for this whole mess has been given though there are rumours that corporate customers may be able to get their hands on it. However, dropping it from a major public launch will give the companies 3D rivals a huge shot in the arm, with Samsung’s 9000 series looking like it may dominate the consumer 3D market this year anyway.

Anybody out there thinking of investing in a 3DTV anytime soon?

  • http://www.3dtvreviewer.co.uk/ Guy 3DTV

    LG changed the name from the 360 to the 920 when they changed the tv to have a higher refresh rate. The TV is in pubs and clubs and was used to show live 3d football in the UK earlier this year. Like all passive-glasses solutions, the TV can’t do 1080p, so LG has active-glasses TV’s for the home market, the LG Infinia LX9900.

    For details, see…

    http://www.3dtvreviewer.co.uk/lg-announce-infinia-lx9900-led-3dtv/2010/03/02/

    Guy