Gaming Spend in Ireland

Posted on 26 February 2010 by komplettie in Analysis, Features

One of the things we’re very much aware of in the Komplett offices is the dwindling amount of free time that people find themselves with these days. The fact is that an awful lot of people spend their hard earned cash on games and, very often, end up not finishing or even really playing them for any significant time at all.

Sure, you've got a monstrous rig, but when was the last time you finished a game?

Considering the amount that people spend on keeping their hardware up to date, to play the latest games at high resolutions or, in some cases, just to keep the old benchmarks impressive. Still, we were curious to see to what extent people felt they got value for money out of the games they opted to pick up, what the average gaming spend in Ireland might be and just what kind of games people got value for money from.

Games Per Annum:

One of the things we found particularly impressive about the survey was that it was almost perfectly equally split between people who classed themselves as console gamers or PC gamers. While fully 1/3 seemed to belong to both camps, not identifying themselves as either, the split between console and PC gamers sat at 51.3% to 48.7%, though the results could well have been weighted in favour of the PC by our readership on that one.

One of our readers estimated 45 games purchased in the last six months...

When we asked people roughly how many games they had purchased in the last six months we got some fairly impressive results. While some had to be discounted (as they’d simply written “Far too many…“ “Not enough, exam time,” or similar) we did come to a fairly round, and perhaps unusually high average figure. Of those surveyed, the average number of games purchased in the last six months works out at around the 8.56 mark.

That puts the number of games purchased on average at just a shade over 17 games per person, per annum.

From there, we asked users what proportion of those games they had finished, and were fairly surprised with the results. On average users finished or felt they’d gotten their money’s worth from 3.5 games they’d bought in the last six months.

At this point we have to point out that one of our respondents, who had bought 15 games in the last six months, simply wrote, “No” when asked about the number he felt he’d gotten his money’s worth from. We feel for him.

Still, that means that, in an average year, those surveyed finish around 7 games, significantly less than half of their total purchased.

Games Worth Their Salt:

Something we’ve long wanted to know about in more detail was which series, and indeed, which developers, manage to produce games on a regular basis that Irish gamers listed as being more than worth the asking price. It’s no small feat, to develop a game that wins that kind of affection, so we thought it’d be interesting to see what developers managed to come up in as many lists as possible.

Constant additions to Valve's Team Fortress 2 have kept the game fresh over the years :)

There were a few games and developers that came up time and time again when we asked people to name games they felt they’d gotten more than their fair share from. While everyone had their own favourite games and there were a few fairly obvious gems.

Rockstar’s Grand Theft Auto series was a surprisingly strong contender, but it seems that most seemed to prefer GTA 3 and Vice City over later installations, with only one respondent listing GTA 4. If nothing else, it’s impressive to see such single player focussed experiences so fondly remembered in a market rapidly gearing itself towards multiplayer.

Valve too made an awful lot of users lists, with many listing Half-Life, Half-Life 2, Counter-Strike and Team Fortress 2 as the games they feel they’ve gotten the most value from over the course of their gaming tenure. If nothing else, it’s curious to see the largely single player Half-Life games so well represented here, since, again, there would seem naturally to be more play time in multi-player games almost by-defintion.

Blizzard games topped a lot of lists from our readers

Blizzard tips the scale as the other most commended developer on the list, though surprisingly enough not for their practically market dominating MMORPG, World of Warcraft. Indeed, those who did list a Blizzard game all listed the 1999 2D RTS StarCraft, and given the professional scene and the active player base, it’s perhaps not entirely surprising. Moreover, the monthly subscription fee likely counted against the MMOs.

Modern Warfare 2 has also made an awful lot of lists, and while its October release marks it as by far the most recent of the games to have made it, it’s well worth consideration. Certainly, Infinity Ward’s record-breaking release still has the thrill of some novelty to it, but whether or not that sheen stands the test of time remains to be seen.

Physical versus Digital Distribution:

It’s worth noting that Irish gamers seem to prefer buying physical games by a fairly wide margin than shopping for downloadable content. Naturally, this will likely be stinted by the number of console gamers surveyed who are more less likely to find the same games on offer via digital distribution, but the results are still interesting.

There are few things as enticing as a well populated Steam list

Indeed, the statistic we’ve come up with is that 64.3% of Irish gamers prefer to buy their games physically, rather than via download.

It’s fairly curious, but the responses give a very firm indication of just why this is. In many cases, people listed the fact that a game will often cost the same for a physical copy as it would for direct download, which leaves those who don’t pick up a physical copy feeling as though they’re missing out (if only on the physicality of the disc, game and box). Indeed, questions of ownership were raised very frequently.

Aside from feeling that users don’t truly “own” content bought on services like Steam, many cited the fact that the connection speeds offered in their areas simply aren’t fast enough to allow for game downloading. It’s a fairly telling fact with respect to the state of communications in Ireland that the single biggest issue people took with downloadable content was that their connection speed wasn’t sufficient.

When it came to reasons for buying physical copies of games, other than those already included in the above, the biggest reason people had was they loved the option to buy pre-owned games, which is fairly hard to fault, given the savings that could be made.

Pre-Owned/Budget Games:

One statistic we were particularly interested in was the number of users who opt to buy games pre-owned or once they’ve dropped in price to become “budget” or “platinum” or bestseller options.

Even non-gaming focused shops are stocking pre-owned games now...

We found that gamers who buy games pre-owned in any kind of volume seem to buy a lot of them, while there seemed to be more clustering around the 10-20% side of things. Given the average numbers of games bought in a year (based on our stats) that would seem to indicate that most of our readers buy around 3-4 pre-owned or budget games per year.

Strangely enough, there was a massive number of users who simply don’t buy any budget or pre-owned games at all, with fully 18% of respondents apparently not feeling the pinch of the current economic crisis at all. Similarly, none of our respondents buy exclusively budget and pre-owned titles, while a little over 9% said that 70-80% of the games they buy are budget/pre-owned.

Conclusions:

Given the number of times that the question of price was raised when people were considering why they did or didn’t buy from digital distribution (whether because of special offers on digital services or because of the fact that physical shops can offer a wide selection of pre-owned games at knocked down prices, it’s clear that price is an important factor not only in determining people’s gaming habits, but also their shopping habits.

We were also curious to see the same developers being named time and time again in people’s lists of games that have been excellent value for money, especially considering the fact that, with the possible exception of Rockstar, they were developers that tend to be almost universally disparaged for their lengthy delays to game releases.

So, it seems that gamers, while they can, and often do, complain at great length about delays to game releases, the upshot of those often infamous delays seems to be that games end up being well remembered and offer great value when they do eventually release… perhaps delays aren’t so very bad a thing at all?

Thanks:

Aside from all that we just have to say thanks to the people who made this survey possible, not least of whom Damien Mulley, who was kind enough to link us on his blog and send the survey a lot more traffic than if we’d done it on our own. Also, the folks from our forum over at Boards.ie were excellent and helped us decide what questions we needed to ask as well as providing some of the inspiration for the whole thing.

  • nutterguy

    I said GTA IV! But sadly did the survey before I suggested to add a PC/console question. Kind of a catch 22 there…

    Out of interest, what was the sample size(how many people)?

  • http://www.komplettblog.ie admin

    You did! And so did one other person, but heaps said GTA 3 and Vice City :)

    We had a bit under 100 responses (with the vagueness there due to those who skipped a question here and there ;)

  • nutterguy

    It’s a bit of a toss-up between Vice city and GTA IV but GTA 4′s city just amazes me… it feels a lot more like a real city.

    Also on a slightly unrelated note it still annoys me that there is no real Irish online gaming presence. The only site that searches turn up is http://www.gamingireland.net which seems all but dead…
    A friend of mine tried a few years ago to setup an ESAI (electronic sports association Ireland) website. Almost got going but the community just wasn’t there…
    I’m glad we at least have boards.ie. :-/

  • http://www.komplettblog.ie admin

    I think the effect that boards.ie has had on the Irish web is fundamentally really interesting ;)

    Totally agree on GTA4′s city, but I found the PC version was a little… I’m not sure – sluggish, even on rigs that should have been more than capable.

  • nutterguy

    Thankfully I played on a capable rig :-)
    Still I can’t run it with all the settings up full at all, running about medium settings but at 1920×1200 it looks fine.
    Main performance impacting setting was draw distance I found.
    I also made an xbox player curse his xbox with it’s crappy draw distance, that was fun… :-P

  • Gordon

    I found GTA4 sluggish as well, even jumpy at times. Been so long since i played it i can’t remember if it was this machine or my old one.

    Interesting not to see Bioware in there, maybe a little further down the list of choices.

  • nutterguy

    Care to divulge the list of games people put down?

  • http://www.komplettblog.ie admin

    I can indeed but it’ll take a while just to write them up ;) While a few came up repeatedly there were PLENTY that just one or two people really seemed to love; since we asked people for three each you can imagine the numbers we’re dealing with :P

    I’ll strip them all out in the next 24 hours though, shouldn’t take too long, just a matter of long copy/pasting ;)

  • http://www.komplettblog.ie admin

    Mass Effect made a few lists, just not quite as many, sadly :) They were in there though, for both Mass Effect and KOTOR.

  • Gordon

    Glad to see they made it on the list, both are great games not forgetting their other gems ;)
    Looking forward to seeing this list, Total Annihilation anyone?

  • http://www.komplettblog.ie admin

    I’m actually playing Supreme Commander a bit lately Gordon, hadn’t managed to get into it before, but totally loving it now. Trying to stave off the wait until Starcraft 2 ;)

  • nutterguy

    Personally I’d take TA or Supreme Commander over Starcraft games any day.
    Man I hate rush games….

  • Gordon

    I had the same issue with Supreme Commander, installed it many times but just couldn’t get in to it, think it was the camera zoom. Might dig it out again one of these days and give it a proper go. Starcraft was fun but i was more of a Warcraft person, not World of Warcraft though.

  • nutterguy

    C&C person myself (well pre EA anyway) but TA really gave C&C a bit of a run for it’s money, in my books at least.

    Also if your digging up Supreme Commander or Supreme Commander 2, play with two screens… I am really disappointed that more RTS’s don’t support dual screens.

  • Gordon

    EA has released some of the C&C games as freeware, nice for those that didn’t buy the First Decade or past releases.
    http://www.commandandconquer.com/classic

    I never really gave any thought to a dual screen setup, always been content with the one screen.

  • nutterguy

    Yea, that was pretty good of EA really as those games still have some value (well I think so). Surprised me. Good move EA.

    Dual screen, on games that support it, rocks. Also outside of game, it rocks.

  • http://www.komplettblog.ie admin

    Ryan’s latest project is getting three 27″ monitors for home use. I can only imagine so he can watch movies, update his Facebook and play Modern Warfare at the same time :/

  • nutterguy

    My current screen real estate consists of 2x 26″ FullHD Samsungs (one I’m looking after, other from Komplett) 1x 19″ Full HD laptop and 1x 15″ laptop
    I cannot recommend Synergy (http://synergy2.sourceforge.net/) enough…

  • Gordon

    Three 27″, wow that’s a lot.
    Think it will stick with my one 24″ for now, game, movie or update facebook (When i remember to login) but i ain’t got the skills to do all at once that’s for sure.

  • http://www.gamingireland.net Primal

    Gaming Ireland is back folks. http://www.gamingireland.net

    We will be looking for your suggestions as to how we can make the site work for you so drop into the forums and let us know what works for you.

    Cheers