It seems that MySpace, one of the social networking sites that really started it all and has refused to give up the ghost ever since, is rolling out something new that it hopes will be enough to keep it in the game.

I guess 'A Place for Friends' doesn't work as well when there aren't as many users...

Word comes via TechCrunch of the latest move from MySpace, branding the service as one which bills MySpace as a place to “Discover and be Discovered,” in contrast with its older tagline, “A Place for Friends.” To that end, MySpace will be rolling out a new feature simply called “Discovery,” in an attempt to ensure that its users find new content every time they wander across MySpace.

It’s an interesting plan, and one that could fit very well indeed with the fact that MySpace’s most successful vestige remains the relatively popular MySpace Music service, which still sees a fair bit of traffic. Indeed, thanks to the fact that MySpace will be serving users up with new content as part of its new remit, it seems likely that the service will be doing even more to attract artists than it already is, which would strengthen MySpace Music as well as MySpace itself.

There’s also some fairly interesting demographic research to be had based on how users respond to the various bits and pieces of content they’re served that we’d imagine MySpace won’t be hard put to capitalise on.

If nothing else, it’s certainly an interesting move from MySpace, but given the amount of content that Facebook (for example) users already share voluntarily, it seems very likely indeed that people won’t feel that being offered new content when they login is sufficiently interesting to entice them back to MySpace.

It’s strange to see MySpace in the state it’s ended up in, apparently flitting from one idea to another in its various bids to remain relevant in a world where the service has long since seen its best days. Still, it seems that its staff is trying desperately to make the network relevant again.