In a genuinely bizarre turn of events, Polaroid has announced that it’s naming the strangely styled pop star Lady Gaga as its new creative director.

I'm baffled...

The vast majority of the news that comes out of CES does tend to be business and industry related, with relatively little to interest the more casual viewers… now though, it seems that Polaroid has decided to shake things up a bit by naming Lady Gaga as its new “creative director and inventor of specialty products.” Moreover, it seems as though it might not just be a bit of a grab for attention, with TomsHardware reporting that the announcement prompted a response from the woman herself that read,

“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand… Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designed and to – as my father puts it – finally, have a real job.”

If nothing else, it’s certainly a move that will garner an awful lot of attention for Polaroid, though we’ll be very curious to see Lady Gaga’s level of involvement. Certainly, it’d be interesting to see word of a product launch coming from someone like Lady Gaga.

It’s hard not to wonder just how much this might influence other companies too… certainly there are personalities in the tech industry who attract a certain amount of media attention, Steve Jobs and Steve Ballmer perhaps chief among them. Still, the idea of simply hiring someone already famed for idiosyncratic behaviour and boasting plenty of public recognition is an interesting one.

We’ll have to see how it works out for them.