Microsoft has announced that its search engine, Bing, is to boast its own web-based video service, set to roll out over the next few days.
Word comes from the Bing Community blog of the upcoming launch of Bing Videos, which seems set to supplant MSN Video. If nothing else, this shows Microsoft’s ongoing dedication to Bing as a brand, with the company continuing to rebrand old services, using Bing as a kind of umbrella term for its unifying block of web-based services. Of course, the Bing blog post manages to undersell Bing Video almost out of the gate, with the service being hyped with the statement,
“With the New Bing Video you can now access videos from across the web, MSN’s array of high-quality videos, and videos from sites such as Hulu, ABC and YouTube. Bing videos viewing options are nearly endless.
Check out the cool new home page which makes it easy to search and browse for the videos you want to see.”
The problem with all of this is that a quick trip over to the Bing Video homepage confirms pretty much exactly what you might have expected from Bing Video if you’re a cynical veteran of Microsoft’s web-based video services – it doesn’t work quite as well as you might hope.
To be more accurate, my trip over to the Bing Video page, where I tried to watch the trailer for the next Twilight movie (for reasons more to do with its being centrally located and the biggest thing on the page) I was told that I was ‘entering the last phase of my Silverlight installation.’ For many, that’s going to mean fairly quickly moving from Bing Video to, “Close tab > Address Bar > YouTube.com”
We’ll have to wait and see if Bing Video manages to gain any real traction, but at this stage, it seems fairly unlikely. The fact is that YouTube, being backed by Google, kind of has Bing beaten on two important fronts. The first is that it’s got Google behind it, which means it’s already tied in to everyone’s existing accounts and the second is that YouTube has achieved the kind of ubiquity already that Bing can’t possibly hope to match.
[Update: I may or may have been given out to, and rightly so, for forgetting to include a link to Bing Video for those curious about the service. My bad.]








